Shoobie
Shoobie is a mobile shopping app built to make online purchasing smoother, faster, and more enjoyable. From discovery to delivery, I designed a clean, intuitive experience that helps users find what they want quickly and check out with confidence.
Project
Shoobie
Category
Mobile Ui/Ux Design
E-commerce
Consumer Tech
Client
Shoobie (Retail Tech Startup)
Year
2024
The Starting Point
Shoobie set out to simplify the e-commerce experience—bringing together smart product discovery, flexible sizing options, and a friction-free checkout. The challenge was building a system that could handle lots of functionality while staying clean, light, and easy to use on mobile.
I led the design from the ground up, creating the full product experience from user flow planning to detailed UI. I collaborated with the product and development teams to make sure every screen and interaction supported a smooth path to purchase.
Immersive Research
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
Reframing the Experience
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
Creating a Cohesive Component System
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
Designing with Empathy & Iteration
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
Results & Outcomes
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
Reflection
I started by researching similar platforms and analyzing pain points in the current online shopping journey. Common issues included confusing cart flows, lack of clarity in size options, and clunky payment steps.
I also reviewed user behavior patterns and interviewed online shoppers to understand what builds trust and reduces friction.
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